← Techniques

Visitor, Complainer, Customer

Visitor, Complainer, Customer
🌱 Resource activation 🧠 Cognition

de Shazer and Berg classified clients not by diagnosis but by the type of relationship between the client and the therapist. These are not labels but a description of what is happening at the present moment. The type can change even within a single session. Three types: Visitor β€” no complaint, no choice in coming; Complainer β€” there is a complaint, but no readiness to act; Customer β€” there is a complaint plus readiness to act.

Step-by-step guide

  1. In the first 10–15 minutes, identify the type of relationship
  2. For a Visitor: do not give tasks, give a compliment for coming, help find their own complaint, the goal is to turn them into a Complainer
  3. For a Complainer: give only observation tasks, deconstruct the frame "I cannot do anything", the goal is to activate awareness of their own role
  4. For a Customer: the full SFBT toolkit, action tasks, fast pace

When to use

  • Throughout the session, especially at the start (the first 10–15 minutes)
  • A referred client (school, court, doctor)
  • A spouse who did not want to come
  • A resistant parent
  • Every client at the start of the work

Key phrases

Whose idea was it to come here? (for a Visitor)
What would have to change so that [the person who referred you] would stop worrying? (for a Visitor)
How will you know that these meetings are helping you specifically? (for a Visitor)
Let us find what is useful here for you (for a Visitor)
Okay, you see this is a problem. What of this might depend on you? (for a Complainer)
What have you already tried? (for a Complainer)
I want to suggest that you observe when the problem is a little less noticeable. Just notice. (for a Complainer)
Let us look in more detail at what this might look like (for a Customer)
What are you ready to try? (for a Customer)

Follow-up questions

How will you know that these meetings have been useful for you personally?
What in this situation depends on you?

Warnings

  • ⚠️ Do not label β€” this is not a diagnosis but a description of the relationship at this moment
  • ⚠️ It can change within a session β€” a Visitor may become a Complainer if they have found their own interest
  • ⚠️ A Complainer toward action β†’ only observation tasks; a Customer β†’ the full toolkit
  • ⚠️ Do not blame a Complainer β€” "You yourself are doing nothing" would be insulting. "What did you notice?" is softer

Source: de Shazer, Berg (early SFBT, 1980s)

Similar techniques

Materials are informational and educational and summarize publicly available scientific sources. They are not medical or psychological advice, are not intended for self-diagnosis or self-treatment, and do not replace consultation with a qualified professional.